The 7th Employer Branding Forum by CORE smartwork
On Thursday, November 7, 2024, people from various areas of personnel management, corporate management and HR came together in Gurten. The focus was on the latest information from top-class speakers on the topic of “Empathy and egoism”.
The 7th Employer Branding Forum delved into the moral spheres of employer branding. The motto was: “Empathy & Egoism”. The CORE Community Talk, the exclusive customer event, took place in the morning. This was followed by keynote speeches from renowned speakers, which encouraged discussion. Over drinks and music, the guests relaxed and reflected on the day.
“The modern working world requires modern solutions,” says Patrick Strauß, Managing Director of CORE smartwork. As host of the Employer Branding Forum, he placed the creative, rewarding exchange of ideas and solutions, new strategies and technical developments at the heart of the HR event.
“As experts in employee relationship management, we at CORE smartwork are constantly working to improve internal company communication and organization. At the annual Employer Branding Forum, we discuss with professionals and industry experts what else is needed to develop a successful employer branding strategy. The meeting of HR geniuses and experts gives rise to innovative solutions and new approaches to HR development every time,” says Strauß.
The 7th Employer Branding Forum at the Fill Future Dome in Gurten featured top-class speakers who shared their knowledge with the audience. The core topic of their presentations was empathy and how this is becoming a valuable skill in times of increasing egoism.
Petronela Altrichter spoke about the importance of empathy in a world increasingly shaped by artificial intelligence. The use of positive psychology to promote empathy was highlighted by Thomas Ferenc Dodner. He showed how empathy can be used as an antidote to selfishness. DDr. Silvia Dirnberger-Puchner, psychotherapist, author and trainer, dealt with the role of personality styles and personality disorders. The presentation by military strategist Franz-Stefan Gady was also exciting. He spoke about the balance between empathy and egoism in military strategies.
Keynote speaker Franziska Brandmeier, who came to Gurten to stand in for Dr. Steffi Burkhart, is an expert on New Work and Generations Y and Z. She focused her talk on them and explained how important empathy is in an individualized and egotistical millennial work culture. During the breaks, guests had the opportunity to network and engage in further discussions over cocktails and mocktails.
The 7th Employer Branding Forum was organized by CORE smartwork in cooperation with the partner companies Das Kommunikationshaus Bad Aussee, BezirksRundschau OÖ and Fill Gesellschaft m.b.H.
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